Qualitative Research in Motion: The Benefits of Mobile in Gaining Customer Insight
Hunter Qualitative Research designed a mixed-methodological study to explore the impact of the economy and changing roles of men at home. Continue reading
Case Studies
From Discovery to Prototype in Less Than Six Months
Revelation designed and executed a research study with blogs and message boards to capture everyday experiences… Continue reading →
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Testing Creative for an Award-winning Campaign
The Ad Council wanted to test creative to develop one of their award- winning public-service ad campaigns on teenage behavior. Continue reading →
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