What Do You Need Ground Truth For? Unless you are living under a rock, the buzz around big data and analytics has grown to a crescendo. We have new ways of understanding consumer behavior patterns – social media, business intelligence, … Continue reading →
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Consumer Engagement in The Post Bulletin Board World: Feed vs. Forum The dominant model for online qualitative interaction remains the Bulletin Board Focus Groups (BBFG). Threaded group discussions, as stand alones and within market research platforms, are essentially based on … Continue reading →
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It’s the Why We are awash in data these days. The river of Big Data flows relentlessly from devices, business intelligence systems, CRM and ERP systems as well as the social web. With sufficient effort, all that data can be … Continue reading →
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It’s a multi-screen world One of the interesting things about the explosion of smart phone based mobile is that users now expect consistently great interaction experiences across their web and mobile devices. Where once you could design a web app … Continue reading →
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Since qualitative research came online in the late 1990’s, one of the more dominant paradigms has been the bulletin board focus group, or BBFGs. BBFGs were themselves inspired by the earliest threaded discussion forums that emerged in 1994, with the … Continue reading →
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