Yahoo! In-The-Moment Research Helps Decode Dads’ Shopping Behavior
It pays to know the purchasing power of Mr. Mom these days. So Yahoo! wanted help their advertisers understand which brands dads prefer, how they shop, and how they’ll impact the retail economy going forward. Revelation partnered with Hunter Qualitative Research and db5, a Los Angeles-based quantitative consultancy, to capture valuable insights in real time that present a clear picture of dads’ roles in daily family activities
P&GEngaging Latino Consumers with Mobile Online Community
“We got real-time learning results from mobile.” – Jill Bos, Senior Scientist, P&G
The P&G U.S. Hair Care team needed actionable insights to help them tap the burgeoning Latino consumer market, estimated to be worth $1.5 trillion in buying power by 2015. See how Revelation and SusOpiniones delivered the in-depth understanding P&G needed to develop highly targeted products for Latinas.
Reinventing CakeHow Immersive OQR Sweetened Innovation
It takes more than a few surveys to understand the significance of cake in the hearts, minds, and taste buds of dessert decision-makers. We unwrapped fresh layers of insight with photo diaries, quizzes, group discussions, and more high-involvement activities to help our client develop successful new cake products.