About Immersive Online Qualitative Research (OQR)

Immersive OQR is the method by which we capture three layers of consumer experience: Behaviors, emotions, and context. When you can immerse yourself in these layers of experience you can truly Know Why—and get the answers to your pressing business questions.

Revelation | Next is built from the ground up to support Immersive OQR, putting you in the moment as consumers consider, purchase, use and connect with products and brands.

How To Be Everywhere at Once

Traditionally, we’ve had very limited access to consumer experiences. But most of the key moments of consumer behaviors happen when researchers AREN’T there. These moments happen everyday outside focus group facilities, before or after a researcher has visited in-home, or the participant has taken a survey.

Today’s mobile and web tools connect us with people anywhere and anytime. The scale and reach of research that employs these tools is unprecedented, providing amazing in-the-moment access to consumer experiences.

The Activity-Based Approach

However, to get the most out of the mobile and online medium, we need to make a shift from question-and-answers. Our activity-based approach, deployed via the Revelation | Next platform, engages consumers with via mobile and web to capture all the layers of their experiences.

• Capture Behavior
  Diaries, journals
• Capture Emotions
  Projective exercises like photo metaphors, letter writing and personification
• Capture Context
  Photo and video tours

See Immersive OQR success stories >>